Did you know there is an element of style that can boost your confidence… double your chances of getting a woman’s phone number… reduce stress, and increase your perceived level of trust? No it’s not your suit, tie, or even a nice pocket square. It’s actually invisible to the eye, we are talking about fragrance! Smell has a powerful effect on how others perceive you. Despite this, nearly 80% of men aren’t using fragrance on a regular basis! Maybe you are just getting starting with fragrance and you don’t know how to use it correctly. Don’t worry gents, in today’s video I’m going to teach you how to use and apply fragrance properly. So let’s clear up a few terms first. Cologne is a name often thrown around, but it doesn’t necessarily refer to a fragrance for men, just like a perfume doesn’t mean a fragrance for women. These are different names for the concentration of oils contained in the fragrance. A Cologne is going to be 2-4% concentration, an Eau de Toilette is going to be 5-15%, and a Perfume is 20-30%. The higher the concentration, the stronger the smell and the greater the lasting power of the fragrance. Sillage is also you term you may hear, this refers to the degree in which a perfume’s smell will linger in the air. All of these things merit consideration when choosing the type of fragrance that’s best for you and your needs. Remember gents, less is more when it comes to fragrance. I really like to put on a light spray of cologne so it can only be detected when you are really close to me. Don’t be the guy who bathes himself in fragrance and announces his presence before he even enters the room. You can put on more or less depending on your environment. If you are going to be walking around outside in the city streets, you can go a bit heavier so you will be detected by the people passing by. If you are going to be in close quarters like on an airplane, for everyone’s sake you will want to go much lighter. Remember, fragrance should be discovered, not announced. Now when it comes to storing your fragrance, you want to keep it in a cool, dark place that doesn’t have much fluctuation in temperature. A bedroom closet can be a good choice for this. You don’t want to store it in your bathroom, where the swings in temperature will shorten the life of the fragrance. Also make sure the cap is on securely for storage so it doesn’t evaporate over time. There you have it gents, you now have all the info you need to start wearing fragrances and taking advantage of all the benefits they offer. For additional fragrance tips and reviews, check out my good friend Jeremy Fragrance, his Youtube channel goes into great detail and he reviews many different types of fragrances.